Certificate in Display Ad Best Practices Implementation
-- ViewingNowThe Certificate in Display Ad Best Practices Implementation course is a comprehensive program designed to enhance your digital marketing skills. This course emphasizes the importance of display advertising and its impact on brand visibility and revenue growth.
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โข Display Ad Design: Understanding the fundamentals of effective display ad design, including color theory, typography, and layout principles. โข Ad Sizes & Formats: Overview of the most common display ad sizes and formats, and how to optimize ad creative for each. โข Behavioral Targeting: Introduction to behavioral targeting strategies, including remarketing, and how to use them to improve ad performance. โข Contextual Targeting: Explanation of contextual targeting, including keyword targeting and topic targeting, and how to use them to reach relevant audiences. โข Ad Placement: Best practices for ad placement, including above vs. below the fold, and how to choose the right ad placements for your campaigns. โข Ad Copywriting: Techniques for writing effective ad copy, including headline writing and call-to-action best practices. โข A/B Testing: Overview of A/B testing and how to use it to optimize display ad campaigns. โข Brand Safety Measures: Explanation of brand safety measures, including keyword blocking and site exclusion, and how to use them to protect your brand. โข Analytics & Reporting: Introduction to display ad analytics and reporting, including key metrics to track and how to use data to improve ad performance.
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