Global Certificate in Ad Performance Tracking Methods
-- ViewingNowThe Global Certificate in Ad Performance Tracking Methods is a comprehensive course designed to meet the growing industry demand for experts who can effectively track and optimize digital ad performance. This course emphasizes the importance of data-driven decision-making, providing learners with essential skills for career advancement in the fast-paced world of digital marketing.
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โข Ad Performance Tracking Fundamentals: Understanding the basics of ad performance tracking, including key metrics and KPIs.
โข Web Analytics Tools: Overview of popular web analytics tools for ad performance tracking, such as Google Analytics and Adobe Analytics.
โข Tag Management Systems: Introduction to tag management systems, such as Google Tag Manager and Adobe Tag Manager, for ad performance tracking.
โข Cross-Device Tracking Methods: Overview of cross-device tracking methods and their importance in ad performance tracking.
โข Data Visualization Techniques: Techniques for visualizing ad performance data to gain insights and make data-driven decisions.
โข Attribution Models: Understanding of different attribution models and their impact on ad performance tracking.
โข Data Privacy and Compliance: Overview of data privacy regulations and their impact on ad performance tracking, including GDPR and CCPA.
โข A/B Testing and Optimization: Introduction to A/B testing and optimization techniques for ad performance improvement.
โข Integration with Marketing Platforms: Overview of integrating ad performance tracking with marketing automation and CRM platforms.
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