Executive Development Programme in IP Advertising Branding
-- ViewingNowThe Executive Development Programme in IP Advertising & Branding certificate course is a comprehensive program designed to enhance your understanding of intellectual property rights and their role in advertising and branding. This course highlights the importance of protecting and leveraging intellectual property for business growth and competitive advantage.
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โข
โข Intellectual Property (IP) Basics
โข Types of Intellectual Property: Copyrights, Patents, Trademarks, and Trade Secrets
โข IP Strategy for Advertising and Branding
โข Creating and Protecting a Strong Brand
โข IP Licensing and Commercialization
โข IP Litigation and Dispute Resolution
โข IP Portfolio Management
โข Global IP Considerations for Advertising and Branding
โข Ethical Considerations in IP Advertising and Branding
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