Executive Development Programme in Display Ads Ad Campaign Productivity
-- ViewingNowThe Executive Development Programme in Display Ads Ad Campaign Productivity is a certificate course designed to enhance your expertise in digital advertising. This program emphasizes the importance of data-driven decisions, providing you with the skills to optimize ad campaigns for maximum productivity.
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โข Unit 1: Introduction to Display Ads and Campaign Objectives
โข Unit 2: Understanding the Ad Campaign Lifecycle
โข Unit 3: Key Metrics for Measuring Display Ad Campaign Productivity
โข Unit 4: Audience Targeting and Segmentation Strategies
โข Unit 5: Creative Design and Copywriting for Display Ads
โข Unit 6: Programmatic Advertising and Real-Time Bidding
โข Unit 7: Ad Fraud, Brand Safety, and Viewability
โข Unit 8: Cross-Channel Advertising and Attribution Modeling
โข Unit 9: Optimizing Display Ad Campaigns for Maximum ROI
โข Unit 10: Advanced Techniques in Display Advertising
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