Executive Development Programme in Marketing Analytics: Next-Gen Strategies
-- ViewingNowThe Executive Development Programme in Marketing Analytics: Next-Gen Strategies certificate course is a powerful learning opportunity for professionals seeking to harness data-driven decision-making in the marketing landscape. In an era where big data and analytics are revolutionizing business strategies, this programme bridges the gap between data science and marketing, empowering learners with essential skills to stay ahead in their careers.
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โข Introduction to Marketing Analytics: Understanding the fundamentals, data-driven decision making, marketing analytics tools and platforms.
โข Data Collection and Management: Data sources, data quality, data integration, data governance, data management tools.
โข Statistical Analysis and Modeling: Descriptive and inferential statistics, regression analysis, forecasting, experimentation.
โข Customer Analytics: Customer segmentation, behavioral analytics, lifetime value, churn analysis, recommender systems.
โข Market Research and Competitive Intelligence: Research methodologies, survey design, focus groups, competitive landscape analysis.
โข Social Media and Digital Analytics: Social media metrics, web analytics, multi-channel attribution, A/B testing.
โข Predictive Analytics: Predictive modeling, machine learning, data mining, artificial intelligence.
โข Marketing Mix Modeling and Optimization: Marketing mix elements, attribution modeling, scenario planning, optimization techniques.
โข Data Visualization and Reporting: Data storytelling, data visualization tools, dashboarding, performance monitoring.
โข Ethics and Regulations in Marketing Analytics: Data privacy, data security, ethical considerations, regulatory compliance.
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