Certificate in Global Corporate Communication Strategies

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The Certificate in Global Corporate Communication Strategies is a comprehensive course designed to empower learners with essential skills for effective corporate communication in today's globalized business landscape. In this age of increasing interconnectivity and cross-cultural communication, the demand for professionals who can navigate complex global corporate communication strategies is higher than ever.

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This course provides learners with a deep understanding of the latest communication strategies, trends, and best practices, enabling them to develop and implement impactful communication plans that drive business success. Through a combination of theory and practical application, learners will acquire essential skills in areas such as cross-cultural communication, stakeholder engagement, media relations, crisis communication, and digital communication. By earning this certificate, learners will be well-positioned to advance their careers in a variety of industries, from public relations and marketing to human resources and corporate leadership.

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• Global Corporate Communication Foundations: This unit will cover the basics of corporate communication strategies, including the role of communication in global business, cultural awareness, and ethical considerations.
• Global Media Relations: This unit will focus on building relationships with international media outlets and managing global media campaigns. It will cover topics such as media monitoring, press releases, and media interviews.
• Cross-Cultural Communication: This unit will explore the challenges of communicating across different cultures and languages. It will cover topics such as cultural intelligence, nonverbal communication, and language translation.
• Digital Corporate Communication: This unit will cover the use of digital channels for corporate communication, including social media, email marketing, and content marketing. It will also cover topics such as digital analytics and online reputation management.
• Global Crisis Communication: This unit will focus on managing communication during a global crisis or emergency. It will cover topics such as crisis planning, message development, and media relations during a crisis.
• Global Employee Communication: This unit will explore the challenges of communicating with a global workforce, including language barriers, cultural differences, and remote work arrangements. It will cover topics such as internal communication strategy, employee engagement, and change management communication.
• Global Corporate Social Responsibility (CSR) Communication: This unit will cover the role of communication in promoting and managing corporate social responsibility initiatives on a global scale. It will cover topics such as CSR reporting, stakeholder engagement, and CSR messaging.
• Global Brand Management: This unit will focus on managing a global brand, including brand positioning, messaging, and visual identity. It will also cover topics such as brand reputation management and protecting intellectual property in a global market.
• Measuring Global Corporate Communication: This unit will cover the importance of measuring the effectiveness of global corporate communication strategies. It will cover topics such as setting communication objectives, developing key performance indicators (KPIs), and analyzing communication data.

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ใ‚ตใƒณใƒ—ใƒซ่จผๆ˜Žๆ›ธใฎ่ƒŒๆ™ฏ
CERTIFICATE IN GLOBAL CORPORATE COMMUNICATION STRATEGIES
ใซๆŽˆไธŽใ•ใ‚Œใพใ™
ๅญฆ็ฟ’่€…ๅ
ใงใƒ—ใƒญใ‚ฐใƒฉใƒ ใ‚’ๅฎŒไบ†ใ—ใŸไบบ
London College of Foreign Trade (LCFT)
ๆŽˆไธŽๆ—ฅ
05 May 2025
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