Executive Development Programme in Activewear Product Strategy
-- ViewingNowThe Executive Development Programme in Activewear Product Strategy certificate course is a specialized program designed to meet the growing demand for professionals with expert knowledge in the activewear industry. This course emphasizes the importance of strategic product development, focusing on market analysis, consumer behavior, and innovative design techniques.
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โข Activewear Product Strategy: An in-depth exploration of the strategies and considerations involved in creating successful activewear products, including market analysis, target customer identification, and product differentiation. โข Market Analysis and Trends: A comprehensive examination of current and emerging trends in the activewear market, with a focus on consumer preferences, market sizing, and growth opportunities. โข Target Customer Identification: An exploration of the process of identifying and understanding the target customer for activewear products, including segmentation, demographics, and psychographics. โข Product Development and Design: An in-depth look at the product development and design process for activewear, including material selection, fit, and functionality. โข Branding and Marketing: An examination of the role of branding and marketing in the activewear industry, including positioning, messaging, and go-to-market strategies. โข Sustainability and Social Responsibility: An exploration of the importance of sustainability and social responsibility in the activewear industry, including material sourcing, supply chain management, and labor practices. โข Pricing and Distribution: A review of the key considerations for pricing and distribution in the activewear industry, including channel strategy, pricing models, and margin management.
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