Executive Development Programme in Crisis PR Response
-- ViewingNowThe Executive Development Programme in Crisis PR Response is a certificate course that emphasizes the importance of effective communication during critical situations. In today's fast-paced and unpredictable business environment, organizations highly demand professionals who can manage and mitigate the impact of crises on reputation and stakeholder trust.
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Here are the essential units for an Executive Development Programme in Crisis PR Response:
โข Crisis Communication Planning: Developing a comprehensive crisis communication plan to protect an organization's reputation during a crisis.
โข Media Relations: Building and maintaining positive relationships with the media during a crisis.
โข Social Media Management: Utilizing social media platforms effectively to communicate during a crisis.
โข Message Development: Crafting clear, concise, and effective messages in a crisis situation.
โข Stakeholder Engagement: Identifying and engaging key stakeholders during a crisis.
โข Spokesperson Training: Preparing and training spokespersons to communicate effectively during a crisis.
โข Simulation Exercises: Conducting simulation exercises to test crisis communication plans and identify areas for improvement.
โข Reputation Management: Managing and protecting an organization's reputation during and after a crisis.
โข Ethical Considerations: Understanding ethical considerations in crisis communication and PR response.
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