Global Certificate in Music Business: Strategic Planning
-- ViewingNowThe Global Certificate in Music Business: Strategic Planning is a comprehensive course designed to empower music industry professionals with essential skills for career advancement. This program focuses on strategic planning, a critical aspect of the music business that involves developing long-term goals and implementing actions to achieve them.
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โข Music Business Fundamentals: Understanding the music industry, music business models, and key players in the industry.
โข Strategic Planning and Analysis: Introduction to strategic planning, SWOT analysis, and PESTEL analysis specific to the music business.
โข Market Research and Analysis: Techniques for gathering and analyzing market data, identifying target audiences, and understanding consumer behavior in the music industry.
โข Music Marketing and Promotion: Strategies for promoting and marketing music, including social media, traditional advertising, and public relations.
โข Revenue Streams and Financial Planning: Identifying and maximizing revenue streams, budgeting, and financial planning for music businesses.
โข Legal and Ethical Issues in Music: Understanding legal and ethical issues in the music business, including copyright, licensing, and contract negotiation.
โข Digital Music and Technology: Exploring digital music platforms, streaming services, and emerging technologies in the music industry.
โข Music Publishing and Licensing: Understanding music publishing, licensing, and royalty collections.
โข Leadership and Team Management: Developing leadership and team management skills specific to the music business.
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