Executive Development Programme in Music Business: Label Management
-- ViewingNowThe Executive Development Programme in Music Business: Label Management is a certificate course that provides a comprehensive understanding of the music industry’s business aspects. This programme focuses on developing essential skills for managing music labels, including marketing, A&R, copyright, and royalties.
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โข Introduction to Music Business: Understanding the music industry, its structure, and key players.
โข Music Label Management: Roles and responsibilities of a record label, including A&R, marketing, and distribution.
โข Music Copyright and Licensing: Basics of music copyright, licensing, and royalty collections.
โข Music Publishing: Overview of music publishing, administration, and sync licensing.
โข Music Distribution: Traditional and digital distribution channels, including direct-to-fan and streaming platforms.
โข Music Marketing and Promotion: Strategies for promoting and marketing music, including social media, influencer marketing, and brand partnerships.
โข Data Analysis in Music: Utilizing data to make informed business decisions, including analytics tools and fan insights.
โข Legal and Ethical Considerations: Legal and ethical issues in the music business, including contracts, intellectual property, and diversity and inclusion.
โข Entrepreneurship in Music: Developing an entrepreneurial mindset, including business planning, funding, and growth strategies.
โข Networking and Relationship Building: Building and maintaining relationships within the music industry, including negotiation and communication skills.
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