Global Certificate in Keyword Targeting for Business: Impactful
-- ViewingNowThe Global Certificate in Keyword Targeting for Business is a crucial course designed to equip learners with the essential skills needed to thrive in the digital marketing industry. This impactful certificate course focuses on the importance of keyword targeting in enhancing online visibility, increasing web traffic, and driving business growth.
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โข Keyword Research: The foundation of keyword targeting, this unit will cover the best practices for identifying and analyzing keywords that are relevant to a business and its target audience. โข On-page SEO: This unit will focus on optimizing website content and structure for targeted keywords, including meta tags, header tags, and content placement. โข Content Marketing: This unit will explore the role of content in keyword targeting, including the creation and promotion of high-quality, keyword-rich content to attract and engage users. โข Local SEO: This unit will cover the unique considerations for keyword targeting in local search, including the use of local keywords and the optimization of Google My Business listings. โข Paid Search: This unit will discuss the use of paid search advertising, such as Google Ads, in keyword targeting, including campaign setup, keyword selection, and bid management. โข Technical SEO: This unit will delve into the technical aspects of keyword targeting, including website speed, mobile optimization, and structured data markup. โข Analytics and Reporting: This unit will cover the key metrics to track and analyze in order to measure the success of keyword targeting efforts and make data-driven decisions. โข Link Building: This unit will explore the role of link building in keyword targeting, including the creation and promotion of high-quality backlinks to improve search engine rankings. โข International SEO: This unit will cover the unique considerations for keyword targeting in international search, including the use of hreflang tags and the optimization of translated content.
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