Professional Certificate in Marketing Analytics: Results-Driven
-- ViewingNowThe Professional Certificate in Marketing Analytics: Results-Driven course is a comprehensive program designed to equip learners with essential skills in marketing analytics. In today's data-driven world, understanding consumer behavior and market trends is crucial for making informed business decisions.
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โข Introduction to Marketing Analytics: Understanding the fundamentals of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Data Analysis for Marketing: Learning data exploration, cleaning, and preprocessing techniques for marketing data.
โข Statistical Methods in Marketing: Applying statistical methods, such as regression analysis, hypothesis testing, and experimental design, to marketing problems.
โข Digital Marketing Analytics: Analyzing website traffic, social media metrics, and email marketing campaigns to optimize digital channels.
โข Marketing Mix Modeling: Modeling the impact of marketing mix elements (price, product, promotion, and place) on sales and market share.
โข Customer Analytics: Segmenting customers, understanding customer lifetime value (CLV), and developing customer acquisition and retention strategies.
โข Predictive Analytics for Marketing: Building predictive models for customer churn, cross-selling, and upselling.
โข Data Visualization and Reporting: Presenting marketing analytics results using data visualization tools and creating actionable reports.
โข Marketing Analytics Ethics: Understanding ethical considerations in marketing analytics, such as data privacy and security.
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