Global Certificate in Strategic Visual Merchandising Techniques for Success
-- ViewingNowThe Global Certificate in Strategic Visual Merchandising Techniques for Success is a comprehensive course designed to enhance learners' visual merchandising skills in the ever-evolving retail landscape. This course emphasizes the importance of strategic storytelling, consumer behavior analysis, and trend forecasting in creating impactful in-store and online experiences.
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GBP £ 140
GBP £ 202
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โข Visual Merchandising Fundamentals: Understanding the basics of visual merchandising, its importance, and the psychological impact on customers.
โข Color Theory and Its Application: Learning the color theory, color psychology, and how to apply them to create engaging and attractive displays.
โข Window Display Techniques: Designing captivating window displays that grab attention and entice customers to enter the store.
โข In-Store Display Strategies: Maximizing sales through effective product placement, creating focal points, and grouping items to increase sales.
โข Lighting Techniques: Utilizing various lighting options to enhance the shopping experience, create mood, and highlight products.
โข Visual Merchandising Tools and Technologies: Exploring the latest tools, software, and technology used in visual merchandising to create compelling displays.
โข Trend Analysis and Forecasting: Staying current with fashion and design trends to ensure displays are up-to-date and relevant.
โข Visual Merchandising Metrics and Analytics: Measuring the success of visual merchandising efforts, tracking key performance indicators, and making data-driven decisions.
โข Sustainable Visual Merchandising: Implementing sustainable practices in visual merchandising, including reducing waste, reusing materials, and promoting eco-friendly products.
Note: These units can be adjusted based on specific course requirements and target audience.
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- Visual Merchandising: 35%
- Marketing: 25%
- Data Analysis: 20%
- Business Strategy: 15%
- Design: 5%
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