Executive Development Programme in Upselling Customer Retention
-- ViewingNowThe Executive Development Programme in Upselling Customer Retention is a certificate course designed to enhance professional skills in upselling and customer retention. This program emphasizes the importance of building long-term customer relationships, improving customer experience, and increasing revenue through upselling strategies.
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โข Understanding Upselling and Customer Retention: This unit will cover the basics of upselling and customer retention, and how they are interconnected. It will also discuss the benefits of upselling and customer retention for businesses.
โข Customer Segmentation and Targeting: This unit will teach participants how to segment their customer base and identify the most profitable segments for upselling. It will also cover targeting strategies for reaching these customers effectively.
โข Building Customer Relationships: This unit will focus on building strong customer relationships to increase customer retention and loyalty. It will cover topics such as communication, trust-building, and customer service.
โข Identifying Upselling Opportunities: This unit will teach participants how to identify upselling opportunities and create a sales pitch that adds value for the customer. It will also cover how to handle objections and close the sale.
โข Measuring Upselling and Retention Success: This unit will cover the key performance indicators for measuring upselling and retention success, such as customer lifetime value and customer acquisition cost. It will also teach participants how to analyze data to improve their upselling and retention strategies.
โข Creating a Customer-Centric Culture: This unit will cover how to create a company culture that prioritizes the customer experience. It will discuss the importance of employee training, feedback, and incentives to drive customer retention and upselling.
โข Leveraging Technology for Upselling and Retention: This unit will teach participants how to use technology, such as customer relationship management (CRM) software and marketing automation tools, to streamline their upselling and retention processes.
โข Overcoming Common Upselling and Retention Challenges: This unit will cover common challenges in upselling and retention, such as customer churn and competitive pressure. It will teach participants how to overcome these challenges and develop a resilient upselling and retention strategy.
โข Developing a Personalized Upselling and Retention Strategy: This unit will teach participants how to develop a personalized upselling and retention strategy that caters to the unique needs and preferences of each customer segment. It will cover topics such as customer journey mapping and A/B
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