Executive Development Programme in Market Analytics Techniques Analysis
-- ViewingNowThe Executive Development Programme in Market Analytics Techniques is a certificate course designed to equip learners with essential skills for career advancement in the data-driven business world. This program is critical for professionals seeking to understand market analytics techniques and how they can be applied to make informed business decisions.
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โข Introduction to Market Analytics: Understanding the basics of market analytics, its importance, and the role of an executive in this field.
โข Data Collection Techniques: Exploring various data collection methods, including surveys, interviews, focus groups, and observational studies.
โข Data Analysis Tools: Learning about different data analysis tools such as Excel, Tableau, SPSS, and SAS.
โข Market Research and Analysis: Understanding the principles of market research, including questionnaire design, sampling, and data analysis.
โข Competitive Analysis: Examining competitors' strengths and weaknesses, market share, and strategies.
โข Consumer Behavior Analysis: Analyzing consumer behavior, preferences, and decision-making processes.
โข Predictive Analytics: Learning about predictive analytics techniques, including regression analysis, time series analysis, and forecasting.
โข Market Segmentation and Targeting: Understanding market segmentation, positioning, and targeting strategies.
โข Data Visualization and Interpretation: Presenting data in a clear and concise manner using data visualization tools and techniques.
โข Data-Driven Decision Making: Applying market analytics techniques to make informed business decisions.
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