Executive Development Programme in Retail Promotion Strategy Implementation and Execution
-- ViewingNowThe Executive Development Programme in Retail Promotion Strategy Implementation and Execution is a certificate course designed to empower professionals with the skills necessary to thrive in the dynamic retail industry. This programme focuses on the crucial aspect of retail promotion, providing learners with a comprehensive understanding of strategic planning, implementation, and execution of retail promotions to drive sales and customer engagement.
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โข Retail Promotion Strategy: Understanding the fundamental concepts, objectives, and types of retail promotion strategies.
โข Market Research and Analysis: The role of market research in developing an effective retail promotion strategy.
โข Consumer Behavior: Analyzing consumer behavior and its impact on retail promotion strategy implementation.
โข Promotion Planning: Developing a comprehensive promotion plan, including setting goals, determining budgets, and selecting promotional tools.
โข Multi-Channel Promotion: Implementing promotions across various channels, such as in-store, online, and social media.
โข Promotion Execution: Executing promotions effectively, including managing timelines, resources, and stakeholders.
โข Performance Metrics: Measuring and evaluating the success of retail promotion strategies using key performance indicators (KPIs).
โข Continuous Improvement: Identifying areas for improvement and optimizing retail promotion strategies for better results.
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