Professional Certificate in Retail Promotion Planning and Execution Excellence
-- ViewingNowThe Professional Certificate in Retail Promotion Planning and Execution Excellence is a comprehensive course designed to enhance your skills in retail promotion strategy and execution. This certificate program emphasizes the importance of effective promotion planning, execution, and measurement in driving sales and customer engagement.
6,380+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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Promotion Planning Fundamentals • Understanding the basics of promotion planning, including the importance of setting clear objectives, target audience identification, and message development. •
Promotion Channels • Exploring various promotion channels such as print, digital, social media, influencer marketing, and experiential marketing. •
Promotion Budgeting • Learning effective budgeting techniques to maximize ROI, allocation strategies, and tracking methods. •
Promotion Calendars • Understanding the creation and management of promotion calendars to ensure timely execution and alignment with business goals. •
Promotion Metrics • Identifying and tracking key performance indicators (KPIs) to assess the success of promotional campaigns and make data-driven decisions. •
Promotion Execution Best Practices • Implementing best practices for promotion execution, including project management, cross-functional collaboration, and communication strategies. •
Legal and Ethical Considerations • Addressing legal and ethical issues in promotion planning, such as copyright laws, disclosure requirements, and responsible marketing. •
Retail Promotion Case Studies • Analyzing real-world examples of successful retail promotions, identifying best practices, and learning from challenges and setbacks. •
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