Executive Development Programme in Retail Merchandising Operations Management
-- ViewingNowThe Executive Development Programme in Retail Merchandising Operations Management is a certificate course designed to provide learners with essential skills for career advancement in the retail industry. This program focuses on the crucial role of retail merchandising operations management, an area of high industry demand.
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โข Retail Merchandising Fundamentals: An introduction to retail merchandising, covering key concepts, principles, and best practices. This unit will provide a solid foundation for understanding the role of merchandising in retail operations management.
โข Visual Merchandising: This unit explores the art and science of creating engaging and effective store environments that enhance the shopping experience, increase sales, and strengthen brand identity.
โข Product Assortment Planning: Learn how to plan, select, and manage product assortments to meet customer needs, optimize inventory levels, and maximize sales. This unit covers topics such as product segmentation, product mix, and product life cycle management.
โข Inventory Management: Understand the key concepts and best practices for managing inventory levels, reducing stockouts and overstocks, and improving supply chain efficiency. This unit covers topics such as inventory turns, safety stock, and demand forecasting.
โข Pricing Strategies: This unit explores the various pricing strategies used in retail merchandising, including cost-plus pricing, value-based pricing, and competitive pricing. Participants will learn how to optimize pricing to maximize profitability and customer value.
โข Promotions and Marketing: This unit covers the role of promotions and marketing in retail merchandising, including the design, execution, and evaluation of marketing campaigns, events, and promotions. Participants will learn how to create effective marketing strategies that drive sales, build brand awareness, and engage customers.
โข Retail Analytics: This unit introduces participants to the use of data analytics in retail merchandising, including the collection, analysis, and interpretation of data to inform decision-making, optimize operations, and improve performance.
โข Retail Technology: This unit covers the role of technology in retail merchandising, including the use of point-of-sale systems, inventory management software, and e-commerce platforms.
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