Global Certificate in Retail Strategy Formulation: Growth Planning
-- ViewingNowThe Global Certificate in Retail Strategy Formulation: Growth Planning course is a valuable investment for professionals seeking to advance their careers in the retail industry. This certificate program focuses on essential skills needed to develop effective retail growth strategies, including market analysis, consumer behavior understanding, and trend forecasting.
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โข Retail Industry Analysis: Understanding the global retail landscape, trends, and growth opportunities.
โข Formulation of Retail Strategy: Developing a comprehensive retail strategy for growth, including setting vision, mission, and objectives.
โข Market Segmentation and Targeting: Identifying and prioritizing target customer segments and understanding their needs and preferences.
โข Product and Category Management: Maximizing product and category performance, including product development, pricing, and assortment planning.
โข Retail Channel Strategy: Developing a multi-channel approach to reach customers, including store, online, and mobile channels.
โข Customer Relationship Management: Building and maintaining strong customer relationships, including loyalty programs and customer data analytics.
โข Retail Operations Management: Optimizing store operations, supply chain, and logistics to improve efficiency and reduce costs.
โข Financial Planning and Analysis: Developing financial plans and analyzing financial performance to support growth initiatives.
โข Change Management and Leadership: Leading and managing change in the retail organization to support growth and innovation.
โข Capstone Project: Applying the knowledge and skills gained in the course to a real-world retail growth planning scenario.
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