Executive Development Programme in Beauty E-commerce Product Development Strategies
-- ViewingNowThe Executive Development Programme in Beauty E-commerce Product Development Strategies certificate course is a comprehensive program designed to meet the growing industry demand for skilled professionals in the beauty e-commerce sector. This course emphasizes the importance of strategic product development, focusing on market analysis, consumer behavior, trend forecasting, and digital marketing techniques.
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Understanding Beauty E-commerce – Overview of the beauty e-commerce industry, trends, and market analysis.
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Product Development Process – From ideation to launch, understanding the key stages of product development.
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Market Research & Customer Insights – Techniques for gathering and analyzing market data, and using customer insights to inform product strategy.
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Formulation & Packaging – Best practices for product formulation and packaging design, including regulatory considerations.
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Branding & Positioning – Strategies for building and maintaining a strong brand identity and positioning in the beauty e-commerce market.
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E-commerce Platforms & Digital Marketing – Overview of e-commerce platforms and digital marketing strategies, including SEO, SEM, and social media.
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Data Analysis & KPIs – Metrics for measuring the success of beauty e-commerce product development, including customer acquisition, conversion, and retention.
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Supply Chain Management & Logistics – Understanding the supply chain and logistics processes, including sourcing, manufacturing, and distribution.
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Sustainability & Corporate Social Responsibility – Best practices for incorporating sustainability and corporate social responsibility into beauty e-commerce product development.
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