Certificate in Digital Presence for Salons
-- ViewingNowThe Certificate in Digital Presence for Salons is a comprehensive course designed to empower salon professionals with the skills to build and manage a robust online presence. In today's digital age, a strong online presence is not just important—it's essential for business growth and success.
6,490+
Students enrolled
GBP £ 140
GBP £ 202
Save 44% with our special offer
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โข Digital Presence Basics: Understanding the importance of a digital presence, the differences between a website and a social media page, and the key elements of a strong online presence.
โข Website Design and Development: Designing and building a professional-looking website, including choosing a domain name, selecting a website platform, and optimizing for search engines.
โข Social Media Marketing: Utilizing social media platforms to reach and engage with customers, including creating and scheduling social media posts, analyzing engagement data, and running social media ads.
โข Email Marketing: Building an email list and creating effective email campaigns, including designing email templates, segmenting email lists, and tracking email performance.
โข Online Reviews and Reputation Management: Managing online reviews and building a positive online reputation, including responding to reviews, asking for reviews, and resolving negative reviews.
โข Content Creation and SEO: Creating high-quality, engaging content and optimizing it for search engines, including keyword research, on-page optimization, and link building.
โข Analytics and Reporting: Tracking and analyzing digital presence performance, including setting up and using analytics tools, interpreting data, and making data-driven decisions.
โข Digital Advertising: Running effective digital advertising campaigns, including choosing the right advertising platforms, creating compelling ad copy, and tracking ad performance.
โข Customer Relationship Management: Managing customer relationships and building customer loyalty, including using customer relationship management (CRM) software, creating customer personas, and developing customer journeys.
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