Executive Development Programme in Menu Negotiation Skills
-- ViewingNowThe Executive Development Programme in Menu Negotiation Skills is a certificate course designed to empower professionals with the ability to negotiate effectively in food and beverage establishments. This program is crucial in today's industry, where cost control and customer satisfaction are paramount.
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โข Menu Engineering: Understanding the concept of menu engineering, its importance, and how it can be used to increase profitability.
โข Psychology of Menu Design: Exploring the psychological aspects of menu design, including color, font, and layout, and how they impact customer decision-making.
โข Pricing Strategies: Analyzing various pricing strategies, such as cost-plus, market-based, and value-based pricing, and their impact on menu negotiation.
โข Product Positioning: Examining the concept of product positioning and how it can be used to differentiate menu items and increase sales.
โข Menu Language and Descriptions: Exploring the power of language and descriptive words in menu negotiation and how they can be used to influence customers.
โข Menu Engineering Tools: Introducing various menu engineering tools, such as menu matrix, and how they can be used to optimize menu design and negotiation.
โข Customer Segmentation: Analyzing different customer segments and their preferences, and how to tailor the menu and negotiation strategies accordingly.
โข Menu Testing and Analysis: Learning how to test and analyze the effectiveness of menu design and negotiation strategies, and how to use data to make informed decisions.
โข Menu Negotiation Best Practices: Examining best practices for menu negotiation, including upselling, cross-selling, and suggestive selling, and how to effectively apply them in real-world situations.
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