Executive Development Programme in Menu Engineering Strategies
-- ViewingNowThe Executive Development Programme in Menu Engineering Strategies is a certificate course designed to empower hospitality professionals with the skills to optimize their menus for profitability and customer satisfaction. In today's competitive dining landscape, menu engineering has become increasingly important for driving revenue and growth.
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โข Menu Design and Psychology: Understanding the principles of menu design, including visual hierarchy, layout, and color theory, to maximize sales and customer satisfaction. Exploring the psychology behind menu engineering and how it influences customer decision-making.
โข Menu Engineering Basics: Learning the fundamental concepts of menu engineering, including menu item classification (stars, plow horses, puzzles, and dogs), contribution margin analysis, and menu engineering metrics. Understanding how to calculate and interpret menu engineering metrics to optimize profitability.
โข Menu Pricing Strategies: Examining various pricing strategies, including cost-plus, market-based, and value-based pricing. Understanding how to set menu prices that maximize profitability while remaining competitive.
โข Menu Item Selection and Analysis: Learning how to analyze menu item performance and optimize menu mix. Understanding how to identify and eliminate underperforming items and introduce new items that align with customer preferences and profitability goals.
โข Menu Production and Inventory Management: Exploring best practices for menu production and inventory management, including recipe costing, portion control, and vendor management. Understanding how to minimize food waste and optimize inventory turnover to improve profitability.
โข Menu Trends and Innovation: Keeping up-to-date with the latest menu trends and innovations, including plant-based options, locally sourced ingredients, and themed menus. Understanding how to incorporate these trends into the menu to attract new customers and remain competitive.
โข Menu Engineering Tools and Software: Learning how to use menu engineering tools and software to analyze menu performance, optimize menu mix, and track profitability. Understanding how to use data and analytics to make informed menu engineering decisions.
Note: This list is not exhaustive and can be modified based on the specific needs and goals of the Executive Development Programme.
Sources:
Menu Engineering: The Art of Creating Menus that Sell, by Michael Seid and Brian Warren
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