Executive Development Programme in Menu Reinvention: Brand Refresh
-- ViewingNowThe Executive Development Programme in Menu Reinvention: Brand Refresh is a certificate course that holds immense importance in today's dynamic food industry. With the increasing competition and evolving customer preferences, it is crucial for establishments to regularly update their menus and refresh their brand image.
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โข Menu Engineering: Understanding the psychology behind menu design, pricing strategies, and item placement to maximize profits.
โข Brand Refresh: Techniques to revitalize a brand's image while maintaining its core values and heritage.
โข Market Research: Analyzing industry trends, competitors, and customer preferences to inform menu reinvention.
โข Culinary Trends: Identifying and incorporating emerging food and beverage trends that resonate with target customers.
โข Sustainable Sourcing: Strategies for selecting eco-friendly ingredients and suppliers, reducing waste, and promoting ethical business practices.
โข Product Development: Techniques for creating innovative, crave-worthy dishes and drinks that align with the brand's new direction.
โข Menu Design: Best practices for designing visually appealing, easy-to-read menus that effectively communicate the brand's message.
โข Staff Training: Developing training programs to educate staff on the new menu offerings, brand values, and customer service expectations.
โข Marketing and Promotion: Developing and executing marketing campaigns to generate buzz and drive foot traffic to the establishment.
โข Performance Metrics: Establishing and tracking key performance indicators (KPIs) to measure the success of the menu reinvention and brand refresh initiatives.
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