Executive Development Programme in Digital Evaluation Methods: High-Performance Analytics
-- ViewingNowThe Executive Development Programme in Digital Evaluation Methods: High-Performance Analytics certificate course is a comprehensive, career-advancing programme designed to meet the growing industry demand for digital evaluation experts. This course focuses on imparting essential skills in high-performance analytics, empowering learners to leverage data-driven decision-making in today's digital-first business landscape.
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โข Fundamentals of Digital Evaluation Methods: An introduction to digital evaluation methods, including key concepts, terminology, and techniques. This unit will cover the basics of data analysis, measurement, and evaluation in a digital context. โข High-Performance Analytics: An exploration of high-performance analytics, including the latest tools, techniques, and best practices for analyzing and interpreting large data sets. This unit will cover advanced statistical methods, machine learning, and artificial intelligence. โข Digital Metrics and KPIs: An overview of digital metrics and key performance indicators (KPIs), including how to choose, track, and analyze them to measure the success of digital marketing campaigns. This unit will cover metrics such as website traffic, conversion rates, and social media engagement. โข Data Visualization and Reporting: Techniques for presenting data in a clear and compelling way, including data visualization tools and strategies for creating effective reports. This unit will cover topics such as dashboards, charts, and infographics. โข Digital Evaluation Methods for SEO and SEM: An exploration of digital evaluation methods for search engine optimization (SEO) and search engine marketing (SEM), including keyword research, on-page optimization, and link building. This unit will cover best practices for optimizing websites and paid search campaigns. โข Social Media Analytics: An overview of social media analytics, including how to measure the impact of social media campaigns, monitor brand mentions, and track engagement metrics. This unit will cover social media monitoring and listening tools, as well as best practices for analyzing social media data. โข Mobile Analytics: An exploration of mobile analytics, including how to measure and optimize mobile app performance, user behavior, and engagement. This unit will cover mobile analytics tools and strategies for improving mobile app user experience. โข Predictive Analytics and Modeling: An introduction to predictive analytics and modeling, including how to use data to forecast future trends, identify opportunities, and make data-driven decisions. This unit will cover statistical models, machine learning algorithms, and data mining techniques.
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