Global Certificate in Marketing Performance Optimization Analysis
-- ViewingNowThe Global Certificate in Marketing Performance Optimization Analysis is a vital course for professionals seeking to enhance their digital marketing skills. This certification focuses on data-driven marketing strategies, aligning with the increasing industry demand for data-informed decision-making.
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โข Marketing Analytics Foundation: Understanding the basics of marketing analytics, data-driven decision making, and key performance indicators (KPIs).
โข Customer Segmentation & Targeting: Identifying and analyzing customer segments, targeting strategies, and positioning concepts.
โข Marketing Mix Modeling: Modeling the impact of marketing efforts on sales and market share, and optimizing marketing spend.
โข Digital Marketing Analytics: Analyzing website traffic, social media engagement, email campaigns, and other digital marketing channels.
โข Attribution Modeling: Determining the role of each marketing channel in the customer journey and allocating credit to channels accordingly.
โข Predictive Analytics & Forecasting: Utilizing statistical techniques and machine learning algorithms to predict future marketing performance and inform strategic planning.
โข Marketing ROI & Budgeting: Measuring marketing return on investment (ROI), optimizing budget allocation, and making data-driven budgeting decisions.
โข Market Research & Insights: Conducting market research, analyzing consumer insights, and using data to inform marketing strategies.
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