Global Certificate in Marketing Performance Optimization Techniques
-- ViewingNowThe Global Certificate in Marketing Performance Optimization Techniques is a comprehensive course designed to empower learners with the latest methodologies and tools to drive marketing success. In an era where data-driven marketing strategies are crucial, this course bridges the gap between traditional marketing and data analytics.
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โข Marketing Metrics and Analytics: Understanding key performance indicators (KPIs) and metrics in marketing, data-driven decision making, marketing mix modeling, multi-touch attribution, and marketing analytics tools.
โข Search Engine Marketing (SEM): Pay-per-click (PPC) advertising, search engine optimization (SEO), keyword research and optimization, local SEO, and mobile search optimization.
โข Social Media Marketing and Optimization: Social media advertising, social media analytics, influencer marketing, social media content strategy, and community management.
โข Email Marketing and Marketing Automation: Email marketing strategy, email list building, lead nurturing, marketing automation platforms, and email marketing metrics and optimization.
โข Conversion Rate Optimization (CRO): User experience (UX) design, A/B testing, multivariate testing, conversion funnel optimization, and landing page optimization.
โข Content Marketing and Optimization: Content strategy, content creation, content distribution, content performance metrics, and content optimization for search engines and social media.
โข Mobile Marketing and Optimization: Mobile-first design, mobile optimization, mobile app marketing, SMS marketing, and mobile advertising.
โข Marketing Analytics and Data Visualization: Data visualization tools, data storytelling, data-driven marketing strategy, and marketing data analysis techniques.
โข Marketing Performance Optimization Tools: Marketing technology (Martech) stack, marketing analytics tools, and marketing automation platforms.
These units cover essential topics for a Global Certificate in Marketing Performance Optimization Techniques. The course content should provide a comprehensive understanding of marketing performance optimization techniques and best practices, enabling learners to improve marketing KPIs and drive business growth.
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