Advanced Certificate in Small Business Advertising: Frontiers of Marketing
-- ViewingNowThe Advanced Certificate in Small Business Advertising: Frontiers of Marketing is a comprehensive course designed to empower learners with cutting-edge marketing skills. This program is critical in today's fast-paced business environment, where advertising and marketing strategies are continuously evolving.
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GBP £ 140
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โข Advanced Social Media Advertising: This unit will cover the latest trends and techniques in social media advertising for small businesses, including platform-specific strategies and targeting options.
โข Search Engine Marketing (SEM): This unit will focus on paid search advertising, including keyword research, ad copywriting, and campaign management in tools like Google Ads.
โข Email Marketing: This unit will teach students how to create and execute effective email marketing campaigns for small businesses, including list building, automation, and segmentation.
โข Mobile Advertising: This unit will cover the unique opportunities and challenges of mobile advertising for small businesses, including in-app ads, mobile search, and location-based targeting.
โข Video Advertising: This unit will teach students how to create and distribute engaging video ads for small businesses, including platform-specific best practices and production techniques.
โข Programmatic Advertising: This unit will cover the basics of programmatic advertising, including real-time bidding, audience targeting, and campaign optimization.
โข Analytics and Reporting: This unit will teach students how to measure and analyze the effectiveness of small business advertising campaigns using tools like Google Analytics.
โข Content Marketing: This unit will cover the role of content marketing in small business advertising, including blog post, infographics, and whitepapers.
โข Influencer Marketing: This unit will teach students how to identify and collaborate with influencers to reach new audiences and build brand awareness for small businesses.
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