Executive Development Programme in Marketing Research: Data Collection

Name: Executive Development Programme in Marketing Research: Data Collection
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The Executive Development Programme in Marketing Research: Data Collection is a certificate course designed to equip learners with essential skills for career advancement in marketing research. This program emphasizes the importance of data collection, a critical aspect of marketing research that involves gathering information to address business challenges and opportunities.

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À propos de ce cours

In today's data-driven world, there is a high demand for professionals who can collect, analyze, and interpret data to inform business decisions. This course provides learners with a comprehensive understanding of various data collection methods, including surveys, interviews, focus groups, observation, and secondary data sources. Learners will also gain hands-on experience with data collection tools and techniques, enabling them to apply their knowledge in real-world settings. By completing this course, learners will be able to design and implement effective data collection strategies, ensuring that their marketing research is accurate, reliable, and actionable. This skillset is highly valued by employers in various industries, making this course an excellent investment for professionals seeking to advance their careers in marketing research or related fields.

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Détails du cours

• Introduction to Marketing Research: Understanding the concept, importance, and process of marketing research. Secondary keywords: marketing research process, marketing information system, research design. • Data Collection Methods: Exploring various data collection methods such as surveys, interviews, observations, and experiments. Secondary keywords: sampling methods, questionnaire design, interviewing techniques. • Quantitative Data Collection: Focusing on quantitative data collection methods, including survey research, online research, and secondary data sources. Secondary keywords: probability sampling, non-probability sampling, data quality. • Qualitative Data Collection: Delving into qualitative data collection methods, including in-depth interviews, focus groups, and observation. Secondary keywords: interview guide, focus group moderation, observation techniques. • Data Collection Tools and Techniques: Learning about data collection tools, including survey software, online research platforms, and audio/video recording equipment. Secondary keywords: survey software features, online research panels, audio/video editing. • Data Collection Ethics: Examining ethical considerations in data collection, including informed consent, data privacy, and confidentiality. Secondary keywords: ethical guidelines, data security, institutional review boards.

Parcours professionnel

Google Charts 3D Pie Chart: Executive Development Programme in Marketing Research - Data Collection

The UK market is booming with opportunities in Marketing Research, specifically in Data Collection. Here's a quick look at the job market trends, showcasing the percentage of roles in the industry: 1. **Market Research Analyst** (60%): These professionals design and conduct surveys, interviews, and focus groups to gather information about the preferences, needs, and attitudes of consumers. 2. **Data Collection Specialist** (25%): These roles involve gathering, cleaning, and managing data from various sources, ensuring the accuracy and reliability of information for further analysis. 3. **Marketing Manager** (10%): In this position, you'll manage and coordinate marketing strategies, monitor their effectiveness, and identify new opportunities to increase brand awareness and sales. 4. **Business Development Manager** (5%): As a Business Development Manager, you'll focus on expanding the company's client base by finding and pursuing new business opportunities, building relationships with potential clients, and negotiating deals. These roles are not only in high demand but also come with competitive salary ranges, making the Executive Development Programme in Marketing Research - Data Collection an attractive choice for professionals looking to advance their careers in the UK.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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EXECUTIVE DEVELOPMENT PROGRAMME IN MARKETING RESEARCH: DATA COLLECTION

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London College of Foreign Trade (LCFT)

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05 May 2025

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