Global Certificate in Display Ad Data-Driven Decision Making

Name: Global Certificate in Display Ad Data-Driven Decision Making
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The Global Certificate in Display Ad Data-Driven Decision Making is a comprehensive course designed to empower learners with the skills required to excel in the data-driven digital marketing landscape. This certificate program emphasizes the importance of data-driven decision making in display advertising, bridging the gap between data analysis and marketing strategy.

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À propos de ce cours

In today's data-centric world, organizations demand professionals who can interpret and utilize data to optimize marketing efforts. This course equips learners with essential skills in data analysis, audience segmentation, campaign optimization, and result measurement, ensuring they are well-prepared to meet industry demands. By completing this course, learners will not only gain a deep understanding of data-driven decision making but also enhance their career opportunities in various sectors, including digital marketing agencies, e-commerce, and technology firms. Stand out in the competitive job market and take control of your career advancement with the Global Certificate in Display Ad Data-Driven Decision Making.

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Détails du cours

• Data Analysis for Display Advertising: Understanding how to analyze and interpret display ad data to make informed decisions.
• Audience Segmentation and Targeting: Identifying and targeting specific audience segments for display ad campaigns.
• Display Ad Design and Optimization: Creating and optimizing display ads for maximum impact and engagement.
• Data-Driven Decision Making: Utilizing data to inform and guide decision making in display ad campaigns.
• Performance Metrics and KPIs: Measuring and tracking the performance of display ad campaigns using key performance indicators.
• Programmatic Advertising: Automating the buying and placement of display ads using programmatic technology.
• Cross-Device Targeting: Reaching audiences across multiple devices and platforms for comprehensive display ad campaigns.
• Retargeting and Remarketing: Targeting users who have previously engaged with a brand or product through display ads.
• Data Privacy and Security: Ensuring the privacy and security of user data in display ad campaigns.

Parcours professionnel

In the UK, businesses are increasingly relying on data-driven decision making for their display ad campaigns. This has led to a growing demand for professionals with a Global Certificate in Display Ad Data-Driven Decision Making. Here are the top roles in this niche, along with their respective job market trends and salary ranges: 1. **Digital Marketing Manager** - 22%: As a digital marketing manager, you'll be responsible for developing, implementing, and managing marketing campaigns that drive company growth. Salaries range from £30,000 to £60,000 per year. 2. **Display Ad Specialist** - 30%: Display ad specialists focus on creating and optimizing display ad campaigns. They need to be well-versed in ad platforms such as Google Ads and have a deep understanding of data analytics. Salaries range from £25,000 to £45,000 per year. 3. **Data Analyst** - 20%: Data analysts collect, process, and perform statistical analyses on data to provide actionable insights for decision-making. They need to be proficient in data visualization tools such as Google Charts and R. Salaries range from £25,000 to £50,000 per year. 4. **SEO Specialist** - 14%: SEO specialists help businesses improve their online visibility by optimizing their websites for search engines. They need to be well-versed in keyword research, link building, and technical SEO. Salaries range from £22,000 to £40,000 per year. 5. **Content Marketing Manager** - 14%: Content marketing managers plan, create, and manage content for businesses. They need to be skilled in content creation, copywriting, and content promotion. Salaries range from £25,000 to £50,000 per year. These roles represent a diverse range of skills and expertise required to succeed in the data-driven decision-making landscape of display ad campaigns. By earning a Global Certificate in Display Ad Data-Driven Decision Making, you can position yourself as a valuable asset in the UK job market.

Exigences d'admission

Compréhension de base de la matière
Maîtrise de la langue anglaise
Accès à l'ordinateur et à Internet
Compétences informatiques de base
Dévouement pour terminer le cours

Aucune qualification formelle préalable requise. Cours conçu pour l'accessibilité.

Statut du cours

Ce cours fournit des connaissances et des compétences pratiques pour le développement professionnel. Il est :

Non accrédité par un organisme reconnu
Non réglementé par une institution autorisée
Complémentaire aux qualifications formelles

Vous recevrez un certificat de réussite en terminant avec succès le cours.

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GLOBAL CERTIFICATE IN DISPLAY AD DATA-DRIVEN DECISION MAKING

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London College of Foreign Trade (LCFT)

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05 May 2025

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