Executive Development Programme in Fraudulent Online SEO Strategies

Name: Executive Development Programme in Fraudulent Online SEO Strategies
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The Executive Development Programme in Fraudulent Online SEO Strategies is a certificate course designed to empower professionals with the knowledge and skills to detect and combat deceptive SEO practices. In an era where online visibility is paramount, understanding the intricacies of search engine optimization is critical.

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À propos de ce cours

This program is essential for marketing, IT, and legal professionals who want to safeguard their organizations from the perils of fraudulent SEO strategies. It explores the dark side of SEO, including black hat techniques, and provides insights into how these tactics can be used to manipulate search engine rankings. By equipping learners with the ability to identify and counter such activities, this course enhances their career prospects and contributes to their organization's digital integrity. It's a testament to your commitment to ethical practices and your understanding of the digital landscape, making you an invaluable asset in today's competitive business environment.

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Détails du cours

• Understanding SEO Fundamentals: Keywords, on-page optimization, link building, and local SEO
• Fraudulent SEO Strategies: Black hat SEO techniques, negative SEO, and PBNs
• Identifying and Combating Black Hat SEO: Common black hat techniques, Google penalties, and recovery strategies
• SEO Audits: Importance, process, and tools
• SEO Analytics: Metrics, KPIs, and reporting
• Search Console and Google Analytics: Setting up, using, and understanding data
• Local SEO and Google My Business: Importance, optimization, and monitoring
• Link Building Best Practices: White hat techniques, outreach strategies, and monitoring
• Algorithm Updates: Understanding Google's updates, impact, and response

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