Executive Development Programme in Emotional Design: Persuasive Techniques

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The Executive Development Programme in Emotional Design: Persuasive Techniques certificate course is a comprehensive program designed to equip learners with essential skills in creating persuasive and emotionally engaging user experiences. In today's digital age, businesses must connect with their customers on a deeper level, and this course provides learners with the tools and techniques to do just that.

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About this course

This program is critical for professionals working in UX/UI design, product management, marketing, and development. By understanding the principles of emotional design, learners will be able to create products and services that not only meet the functional needs of their users but also appeal to their emotions, leading to increased user engagement, loyalty, and satisfaction. Throughout the course, learners will explore various emotional design techniques and learn how to apply them to real-world scenarios. They will also have the opportunity to work on a capstone project, where they can apply their new skills and knowledge to a real-world challenge. By the end of the course, learners will have a deep understanding of emotional design and how to use it to create persuasive and engaging user experiences. In summary, this course is essential for professionals looking to advance their careers in UX/UI design, product management, marketing, and development. By learning the principles of emotional design and how to apply them in real-world scenarios, learners will be well-positioned to create products and services that connect with users on a deeper level, leading to increased engagement, loyalty, and satisfaction.

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Course Details


• Emotional Design Fundamentals
• Understanding User Psychology
• Persuasive Architecture in Design
• Color Psychology and Emotional Design
• Typography's Role in Emotional Connection
• Storytelling and Emotional Engagement
• Usability and Emotional Design Interaction
• Persuasive Design Ethics and Responsibility
• Case Studies: Successful Emotional Design
• Designing for Accessibility and Emotion

Career Path

The Executive Development Programme in Emotional Design: Persuasive Techniques focuses on developing professionals who can create compelling designs that connect with users on a deeper level. This programme is essential for those seeking to make an impact in the UK job market, where the demand for experts in emotional design is on the rise. As a UX, UI, Product, Interaction, or Service Designer, you'll be equipped with the skills to understand user emotions and craft experiences that cater to their desires and needs. The average salary ranges from £35,000 to £70,000 per year, depending on the role and experience level. With the growing emphasis on user-centric design, now is the perfect time to invest in this programme and enhance your career prospects in the ever-evolving world of emotional design. ```

Entry Requirements

  • Basic understanding of the subject matter
  • Proficiency in English language
  • Computer and internet access
  • Basic computer skills
  • Dedication to complete the course

No prior formal qualifications required. Course designed for accessibility.

Course Status

This course provides practical knowledge and skills for professional development. It is:

  • Not accredited by a recognized body
  • Not regulated by an authorized institution
  • Complementary to formal qualifications

You'll receive a certificate of completion upon successfully finishing the course.

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Sample Certificate Background
EXECUTIVE DEVELOPMENT PROGRAMME IN EMOTIONAL DESIGN: PERSUASIVE TECHNIQUES
is awarded to
Learner Name
who has completed a programme at
London College of Foreign Trade (LCFT)
Awarded on
05 May 2025
Blockchain Id: s-1-a-2-m-3-p-4-l-5-e
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