Global Certificate in Market Research Strategies: Analysis
-- viewing nowThe Global Certificate in Market Research Strategies: Analysis is a comprehensive course designed to empower learners with essential skills for career advancement in market research. This certificate program emphasizes the importance of data-driven decision-making in today's business landscape, teaching learners how to leverage market research strategies and analysis to drive business growth and success.
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Course Details
• Market Research Basics
• Defining Research Objectives and Questions
• Secondary Research: Data Collection and Analysis
• Primary Research: Survey Design and Sampling
• Qualitative Research: Focus Groups and In-depth Interviews
• Quantitative Research: Statistical Analysis and Interpretation
• Market Segmentation and Targeting Strategies
• Competitive Analysis and Market Positioning
• Market Trends and Forecasting
• Communicating Research Findings and Recommendations
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