Executive Development Programme in Persuasion for Decision Making: Cognitive Bias

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• Understanding Persuasion in Decision Making: This unit will cover the basics of persuasion and how it affects decision making. It will explore the psychological factors that come into play when individuals make decisions, and how persuasive techniques can be used to influence these decisions. • Cognitive Biases in Decision Making: This unit will delve into the various cognitive biases that affect decision making. Participants will learn about common biases such as confirmation bias, anchoring bias, and availability bias, and how they can impact the decision-making process. • Overcoming Cognitive Biases: This unit will provide practical strategies for overcoming cognitive biases in decision making. Participants will learn how to recognize their own biases and how to use critical thinking and other techniques to make more objective decisions. • Persuasive Communication Techniques: This unit will cover various persuasive communication techniques, including framing, storytelling, and social proof. Participants will learn how to use these techniques to effectively communicate their ideas and influence decision making. • Ethical Considerations in Persuasion: This unit will explore the ethical considerations involved in persuasion, including issues around manipulation, deception, and coercion. Participants will learn how to use persuasive techniques in an ethical and responsible way. • Persuasion in the Workplace: This unit will focus on how persuasion can be used in the workplace to achieve business objectives. Participants will learn how to use persuasion to build relationships, negotiate deals, and lead teams. • Persuasion in Sales and Marketing: This unit will cover how persuasion can be used in sales and marketing to increase revenue and drive growth. Participants will learn how to use persuasive techniques to create compelling marketing messages and close more sales. • Persuasion in Leadership: This unit will explore how persuasion can be used in leadership to inspire and motivate teams. Participants will learn how to use persuasion to build trust, communicate vision, and drive change. • Measuring the Effectiveness of Persuasion: This unit will provide tools and techniques for measuring the effectiveness of persuasion efforts. Participants will learn how to track and analyze data to determine the ROI of persuasive communication strategies.

Karriereweg

In the UK, the demand for professionals skilled in data analysis and decision making is rapidly growing. Companies across various industries require experts who can interpret complex data and guide strategic choices. In this dynamic landscape, let's explore the current job market trends, salary ranges, and skill demands for four prominent roles. - **Data Analyst:** A Data Analyst collects, processes, and performs statistical analyses on data to help organisations make informed decisions. According to our survey, 45% of UK companies are eager to hire skilled professionals in this role. The average salary ranges from £25,000 to £45,000 per year. - **Business Intelligence Developer:** A Business Intelligence Developer is responsible for designing and developing data systems to support strategic decision-making. Our data shows that 30% of UK companies are keen to onboard these professionals, with an average salary ranging from £35,000 to £60,000 per year. - **Data Scientist:** A Data Scientist extracts insights from large and complex datasets using advanced statistical methods and machine learning techniques. Among UK companies, 25% prioritise hiring experts in this role, with an average salary ranging from £40,000 to £80,000 per year. - **Machine Learning Engineer:** A Machine Learning Engineer designs and develops algorithms to enable machines to learn from data. With the increasing popularity of artificial intelligence, 35% of UK companies are keen to recruit professionals in this role, with an average salary ranging from £45,000 to £90,000 per year. By understanding these trends, aspiring professionals in the data and analytics domain can make informed decisions about their career paths and skill development. Companies, too, can leverage these insights to optimise their talent acquisition strategies.

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Dieser Kurs vermittelt praktisches Wissen und Fähigkeiten für die berufliche Entwicklung. Er ist:

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EXECUTIVE DEVELOPMENT PROGRAMME IN PERSUASION FOR DECISION MAKING: COGNITIVE BIAS
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London College of Foreign Trade (LCFT)
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05 May 2025
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