Advanced Certificate in Marketing Plan Leadership

• Marketing Plan Development: This unit covers the creation of a comprehensive marketing plan, including target market identification, market research, and strategy development.
• Market Segmentation and Targeting: Here, students will learn how to segment markets, identify target customers, and develop marketing strategies to reach those customers effectively.
• Digital Marketing: This unit focuses on using digital channels, including social media, email, and search engines, to reach and engage customers.
• Brand Management: In this unit, students will learn how to build and manage strong brands, including brand positioning, messaging, and visual identity.
• Marketing Metrics and Analytics: Here, students will learn how to measure and analyze marketing performance using metrics and analytics tools, including Google Analytics and social media analytics.
• Customer Relationship Management (CRM): This unit covers strategies for managing customer relationships, including customer segmentation, lead generation, and nurturing.
• Content Marketing: This unit focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
• Marketing Ethics and Compliance: In this unit, students will learn about the ethical considerations and legal requirements of marketing, including privacy laws and regulations.
• Integrated Marketing Communications (IMC): This unit covers the development and execution of integrated marketing communications strategies, including advertising, public relations, and sales promotion.