Executive Development Programme in Activewear Pricing Strategy

• Introduction to Activewear Pricing: Understanding the basics of activewear pricing, including the factors that influence pricing decisions and the importance of a well-crafted pricing strategy. • Market Analysis and Research: Examining the current activewear market, including trends, competition, and consumer behavior, to inform pricing decisions. • Cost Analysis and Profitability: Analyzing the costs associated with producing activewear, including materials, labor, and overhead, and determining the profit margin required to achieve business goals. • Pricing Strategies for Activewear: Exploring various pricing strategies, such as value-based pricing, competitive pricing, and cost-plus pricing, and determining which approach is best for a given product or brand. • Psychology of Pricing: Understanding how consumers perceive and react to different prices, and using this knowledge to influence consumer behavior. • Dynamic Pricing and Price Optimization: Implementing data-driven pricing strategies that adjust prices in real-time based on market conditions, consumer demand, and other factors. • Pricing for Product Launches and Promotions: Developing pricing strategies for new product launches, seasonal collections, and promotional events to maximize revenue and profitability. • Communication and Justification of Pricing: Effectively communicating the value of activewear products to consumers and justifying prices in a way that builds trust and loyalty. • Monitoring and Adjusting Pricing Strategies: Continuously monitoring market conditions, consumer behavior, and business performance to adjust pricing strategies as needed to achieve long-term success.